Case Study

05

World Health Organisation

Behaviour change - Non-communicable diseases (NCD)
The Project

The World Health Organisation’s SOLPen program seeks to mitigate non communicable diseases in the Pacific

We were engaged by the WHO to develop a behaviour change campaign in the Solomon Islands to reduce the Non Communicable Diseases (NCD). We developed an awareness information campaign built on the insight that a sense of familial obligations would prompt reconsideration of behaviours that lead to NCDs, whereas the usual campaigns appealing to self-preservation did not. Following creative testing, it was determined that particular illustration styles were perceived as being more credible than photography-based creative. Versions of the creative were also adapted for pandemic health awareness.

Projects included behaviour change strategy, creative and ideation, collateral design for outdoor, print and digital and experiential tactical design.