Case Study

06

United Nations Global Compact

Brand identity development, design services
The Project

The Global Compact Network Australia (GCNA) is the Australian arm of the United Nations Global Compact that collaborates with businesses on the Sustainable Development Goals.

Working with the GCNA, we helped translate the international UN Global Compact brand into an Australian sub-brand. This process required identifying the room for flexibility within the highly prescriptive UNGC overarching brand, and developing graphical elements and value proposition that demonstrated that the GCNA’s work was an Australian-driven initiative. Our process was subsequently shared and utilised by other countries’ Global Network units.

Projects included brand strategy, brand design, identity development, graphic design.